Hi, I’m Lennart, a freelance digital product designer from The Netherlands.
Specialized UX designer
I have over 10 years of experience working as a UX designer. My specializations lie in creating simplicity in complex systems and optimizing interaction design for efficiency. I’ve been lucky to work with top-tier companies and help them translate their business and customer needs into digital experiences.
Clients include
Way of working
Design is a team sport, one doesn’t get very far without alignment on all fronts. Building and maintaining close relationships with product management, developers, business stakeholders, and of course fellow designers and researchers are crucial to success. When building or improving products I like to work via the ‘hot potato process’. Move quickly, pass ideas around, and allow everyone to have a voice. This allows for a pragmatic approach and you get to deliver as quickly as possible. Finally, I’m trying to communicate as clearly as possible. No UX nonsense and fancy terms, but straight and to-the-point language.
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Hire me to:
• Deliver strategic UX design. A user centered approach is included free of charge. Having said that: I’ll never work focusing only on the user. Marrying the needs of the user with that of the business is key to success.
• Build prototypes to support research needs. A picture is worth a 1000 words, but a prototype is worth a 1000 images. Prototyping is an essential part of product design: it can help you discover small things like a micro animation that needs tweaking up to flaws in an end-to-end user flow
• Support conversion optimization. All the way from ideation to analysis of the results
• Build a UX team and lead the daily operation -
• Figma for UX/UI design: from sketching out flows to detailed, documented designs ready for handover
• Axure to build high-fidelity, realistic prototypes
• Principle for motion design
• Miro for collaborative efforts